Market Research Many organisations look for new market opportunities, confirm their customers/employees perception of them, or simply maintain a finger on the market pulse via market surveys. These surveys are typically conducted by phone or through paper questionnaires either despatched to target audience or presented to them by teams of people. Often it is difficult, expensive and time consuming to gather the results together for analysis. AKAS allows the rapid creation and deployment of intelligent questionnaire’s via Intranets, Extranets or the Internet. The Intelligent fields in AKAS allow control over the accuracy of data collected. Because AKAS forms are dynamically linked to a central database as soon as data is entered and submitted it becomes available for instantaneous analysis. AKAS forms can be deployed on PDA’s with wireless connection to the Internet allowing mobility of survey teams.